Instructions for Capstone Project Part 4
It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.
Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:
 Summary
 Executive Summary
Submit all of the previous project parts, incorporating any feedback received from your instructor.
Required Sections:
Part 1 Introduction
 Introduction and overview of your selected company along with an initial analysis of the growth opportunity
 Country of Choice
 Mode of Entry
Part 2 Cultural Exchange and Marketing Strategy
 Cultural Differences
 Distributions Methods: Product/Market, Pricing and Positioning
Part 3 Strategic Audit
 Internal Environment
 External Environment
 Strengths
 Problem Analysis
 Recommendations and Implementation Costs
Submit your work in the “W8 Dropbox for Capstone or Internship” found in the W8 Folder
Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Uses proper mechanics, punctuation, sentence structure, and spelling 10
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