branding in middle east
should involve in-depth analysis focusing on branding ( – examine branding strategy including brand equity, brand attribute, etc). See lecture slides on Branding
1000 words max excluding references and table of content.
Essay submission is electronic and will be checked for plagiarism through Turnitin. (Keep electronic prove of submission).
explain the framework and concepts from academic literature (not wikipedia, but from academic sources)
Discussion an analysis: apply the framework to your case study (based on secondary data –webpage of the product brand, adverts and commercials, media reports, research reports). See slides on branding strategy and how to measure brand equity/ brand attributes
Conclusion: main issues to consider that come up from the analysis and discussion regarding the branding strategy of the selected company.
I will attach an example although it could e not perfect.
And I will attach the two luctures mentioned in the instructions.