Discussion Board

Topic: Relationship/One-to-One Marketing

After completing the reading for this module/week, address the following:

Consider the concept of relationship marketing and choose a brand you think is doing a good job in this regard. Use an article from Peppers and Rogers in your textbook to help support your comments on one-to-one marketing for this brand.
How could this brand increase permission marketing for access to more consumers?
Share an idea for experiential marketing that this brand could use.
Design a loyalty program for this brand.
For your replies, identify at least 1 strength and 1 weakness in the reasoning of each classmate you respond to.

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