Spirit Airline

-Conduct a company, category and product macro/micro assessment (Taylor)
-Analyze whether/how the company is living up to its Mission/Vision in its marketing materials (from PowerPoint Tools & Tips slide)

-Develop and present a SWOT (Jessica)
– What are your recommendations/assessment?  Don’t simply restate what they are doing.(from PowerPoint Tools & Tips slide)

– Identify its Segmentation strategy and why (Tiffany)
– Identify its Targeting choices and why
– Spotlight its Positioning and why
– Outline its STP efforts

Segmentation, Targeting & Positioning (STP) (kadeem)
-Identify steps used in acquisition, retention
-Highlight key touch point of interruptions
-Assess STP by elements and connect to buying journey

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