BMW Case Study

Prepare Case Study Analyis of the Case: BMW- MINI Cooper
To conduct the Case Analyis Please discuss the following issues
1. BMW- current state of the Business (as of case study time)
2. Main Issues/problems faced in the case study
3. SWOT analyis in details where you have to give insights on each SWOT factors
4. How the BMW is dealing with the issues/problems
5. What are your strategies recommendations for BMW-MINI cooper brand in the area of competing with competitors, segmentaion, innovation, advertising/advertising agency decisona/ and any alternative business/marketing decisions
6. Conclusion and recommendation
7. References

Identification of the Main Issues or Problems
Analysis of the Issues
Comments on Effective Solutions or Alternatives
Case Analysis Rubric
Conclusion and recommendation

And PLEASE follow the instructions in the attachment
Thank you

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