Situation Analysis Assignment

The assignment will include the following components:

Overall Setup (- 5 marks if not present) – Each paper must have a title page and page numbering.

Situation Analysis – Strengths(15 marks) –Identify and describe a minimum of three strengths. These are internal to the company and focus on the company’s capabilities, resources and processes in comparison to their competitors’ capabilities, resources and processes. You must support each strength, which you identify by relevant and appropriately cited evidence, and clearly articulate how each strength will affect the company’s future.

Situation Analysis – Weaknesses (15 marks) – Identify and describe a minimum of three weaknesses. These are internal to the company and focus on the company’s capabilities, resources and processes in comparison to their competitors’ capabilities, resources and processes. You must support each weakness, which you identify by relevant and appropriately cited evidence, and clearly articulate how each weakness will affect the company’s future.

Situation Analysis – Opportunities (15 marks) –Identify and describe a minimum of three opportunities. These are external to the company (not potential strategic choices for the company) and focus on the factors identified in the CREST and competitive analysis. You must support each opportunity, which you identify by relevant and appropriately cited evidence, and clearly articulate how each opportunity will affect the company’s future.

Situation Analysis – Threats (15 marks) – Identify and describe a minimum of three threats. These are external to the company and focus on factors identified in the CREST and competitive analysis. You must support each threat, which you identify by relevant and appropriately cited evidence, and clearly articulate how each threat will affect the company’s future.

Recommendation (15 marks) – Based on the SWOT analysis, make specific recommendations for action. Make specific Marketing Mix (4P’s) recommendations for each element of the Marketing Mix. All recommendations must be supported by relevant and appropriately cited facts described in the situational analysis above.

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