Strategic Management in Global Context
Briefly Talk about strategic management in global context, Aim and objectives of the report, and
what the report will cover.
Talk about the chosen organisation, origins, location and in which country will move.
1. As a consultant recommend a Business and a Country and provide an
internal and external analysis explaining the possible opportunities as
well as threats your client could face within the market of your
recommended country and provide possible solutions. Notes: you are
required to submit an individual report based on an organisation and
business unit of your choice. Recommend a Business and where this
business should open the store, chose the host country. Provide internal
analysis by using any of these tools which you believe is the best for the
chosen organisation :Swot , Tows, RBV, VRIO, Value chain. For the
external analysis use PESTLE analysis. Pestle analysis should focus on the
host country market. Also provide possible solutions and recommendations.
2. Critically assess three modes of market-entry that could be suitable to
your client. Out of the three options, make a recommendation with
justification as to the most appropriate one. Notes: Critically explain the
main market entry modes Strategic Alliances, Mergers and Acquisitions
and FDI. After explaining the entry modes, chose only one option which
you believe is the most suitable to your client and Provide a justification of
the choice, also the advantages and disadvantages.
3. To what extent should the selected business unit be standardised or
adapted for your chosen country. Give a full justification for your
ideas. Notes: Explain the general terms of Adaptation and Standardisation
of the chosen organisation and provide examples. Demonstrate by way of
critical analysis weather there is a need for your client to adapt its business
unit according to customer specifications, government regulations, policies,
and country culture or if there is a need to offer standardised business unit
across the different market/country.
Applying Porter’s generic strategy to explain how your client could
gain competitive advantage by adopting one of the generic strategies in
your recommended market . Notes: Explain Porter’s generic strategies.
Identify your client current strategic positioning and then choose one
of the generic strategy for your client to pursue within the chosen
market compared to the other generic strategies.
5. Produce a strategic business plan and critically assess how your client
could measure its success in this market and how it could improve in
the future. Notes: Produce a strategic management plan ( Create a table)
based on the assignment analysis that produces a valid strategic direction,
objectives and tactical actions for the next 5 years of the organisation. To
answer this question use the Balanced Scorecard/ Strategy map.Explain
some of the ways of measuring success example: Sales targets, Market
share, profitability, returns or investment also talk about the ways it could
improve in the future