The practice of public relations, ch. 11

 

Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11. 

Answer the three questions at the end of the chapter located on page 243.

 

How would you assess Sony’s handling of the hacking scandal?

Had you been Amy Pascal’s public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as “racist?”

Had Pascal asked you to counsel her on what to do in light of her husband’s e-mail about the roundtable, what would you have suggested?

https://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gif  

Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).

Include three outside references as well as citations with your paper.              

Format your paper consistent with APA guidelines.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
100% Originality
The main foundation of any academic writing company is offering 100% originality in their orders. Make your order today and benefit from anti-plagiarized papers.
Customer Support 24/7
You can rest assured that our customer support team is consistently available to solve any difficulties and take your orders 24/7.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.