Marketing homework: individual diversity reflection paper

Please read the questions below and answer as an individual.  You may answer the questions as “1a”, “1b”, 2.  etc.  This is worth 20 points.  Due date: April 18.  



  1. Based on your analysis of the Hispanic Diversity materials on which your group wrote a paper, discuss the following:(my paper is attached below)
    1. Why diversity matters to business
    2. Describe the connection between successful handling of diversity issues and organizational performance.


  1. Identify important forms of human, cultural, social, and socio-economic differences existing within the United States and that you are likely to encounter in contemporary workplaces and markets


  1. In your analysis, what did you recommend business do about expanding target markets to include Hispanics and Latinos?
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