Discussion 6 | ENT527 Opportunity Assessment And Innovation | University of Phoenix

Bringing an innovation to market is a significant investment. This week, you discuss what a manager needs to consider to protect their innovation.

How important do you think intermediaries, such as patent attorneys, are in bringing a product to market? What services do you think these intermediaries can provide? Name some advantages and disadvantages of engaging an intermediary to support bringing a new product to market to help with patents, copyrights, trademarks, or trade secrets. When might you choose to go it alone?

Response Requirements prompt above in a minimum of 175 words.

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