Case study: oversight systems | Marketing homework help

List the question, then provide your response. 1.5 or double spaced. 12pt font. Times New Roman.

Limit your deliverable to no more than 8 pages (less is certainly fine, but be concise… not including works cited).

Good responses should be supported by cited case evidence and readings/material from the course.

Answer the following case questions:

  1. Should Oversight pursue a partnership with Global Credit and/or Banking Worldwide? In making this decision, please specify the terms and conditions of a channel partnership, including price, exclusivity (or not), support, and the roles and responsibilities of Oversights and a channel partner. Which of these terms would you view as “must haves” if you were Patrick Taylor, and which would you view as “nice to have”?
  2. In your view, what should be the goal(s) of a channel partnership at this stage of the venture? Please indicate how GC or BW does or does not help Oversight to achieve those goals.
  3. What is Oversight selling? What is the customer buying? What are the implications of the buying and selling process for evaluating potential channel partners?
  4. What can we learn about successful and unsuccessful channel partnerships form Oversight’s previous experience with Enterprise Software Giant and Concur? What are the implications for a potential partnership with GC or BW?

Consider the pivot Oversight made in its product line from the customized CCM offering to the IOD product line. What changed in the venture and what are the implications?

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
100% Originality
The main foundation of any academic writing company is offering 100% originality in their orders. Make your order today and benefit from anti-plagiarized papers.
Customer Support 24/7
You can rest assured that our customer support team is consistently available to solve any difficulties and take your orders 24/7.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.