Sales management & strategy | MBA304
Develop a detail business analysis report for the bellow case study.
A Spanish Hotels Chain company, a subsidiary of a Fortune 500 company, needed help building a plan to drive profitable growth over the next three years after the Covid19 period. The company enjoyed significant name recognition with customers, particularly with a holiday and rest stay. However, Airbnb is its main competitor.
- A consultant performed a rapid assessment and engaged company leadership in prioritizing the solutions:
- Develop and structure a sales team
- Develop service lines to exploit new market opportunities
- Establish the appropriate sales channels
- Overhaul marketing approach to differentiate the brand and generate warm leads
- Embed key accounts prospecting assignments into annual planning
• Font size 12
• Number of words: 2500
All refencing and citations require Harvard referencing style.