Sales management & strategy | MBA304

Main task

Develop a detail business analysis report for the bellow case study.

A Spanish Hotels Chain company, a subsidiary of a Fortune 500 company, needed help building a plan to drive profitable growth over the next three years after the Covid19 period. The company enjoyed significant name recognition with customers, particularly with a holiday and rest stay. However, Airbnb is its main competitor.

THE SOLUTION

• A consultant performed a rapid assessment and engaged company leadership in prioritizing the solutions:
• Develop and structure a sales team
• Develop service lines to exploit new market opportunities
• Establish the appropriate sales channels
• Overhaul marketing approach to differentiate the brand and generate warm leads
• Embed key accounts prospecting assignments into annual planning

• Font size 12
• Double-spaced
• Number of words: 2500

All refencing and citations require Harvard referencing style.