Marketing 10 assign | mkt 100 | Strayer University
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.
1. Customers
Who are the current customers/users of the brand? Include information related to the segmentation variables listed below in at least two substantive sentences for each item below. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past times): [Insert response]
Buying Behavior/Price Sensitivity: [Insert response]
Customer Satisfaction/Loyalty: [Insert response]
Values (What the customer values overall in life): [Insert response]
Other items you would segment up on (optional): [Insert response]
[Insert response-at least four substantive sentences here]
2. SWOT Analysis
Create and list 3 original strengths you have identified in your personal assessment of the business and two substantive sentences for each identified strength:
1. [Insert response]
2. [Insert response]
3. [Insert response]
Create and list 3 original weaknesses you have identified in your personal assessment of the business and two substantive sentences for each identified weakness:
1. [Insert response]
2. [Insert response]
3. [Insert response]
Create and list 3 original opportunities you have identified in your personal assessment of the business and two substantive sentences for each identified opportunity:
1. [Insert response]
2. [Insert response]
3. [Insert response]
Create and list 3 original threats you have identified in your personal assessment of the business and two substantive sentences for each identified threat:
1. [Insert response]
2. [Insert response]
3. [Insert response]
3. Collaborators
2. Recommendation #2: [Insert response]
3. Recommendation #3: [Insert response]
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